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SEO

Search Engine Optimisation (SEO) is an essential element of any Online Marketing campaign. Through achieving a high ranking within search engine natural listings, it delivers increased visibility for your website, brand, product and services. It is estimated that 80% of click throughs are as a result of natural listings and it therefore follows that your website will receive more visitors should you appear higher in the natural listings.

McIntosh Design utilises the latest technology in their optimisation methods - Latent Semantic Indexing (LSI). LSI analyses content to identify a group of keywords and the context in which these keywords are used as opposed to focusing on a single keyword which can have multiple meanings thus delivering an incorrect search result to a search engine browser. This ensures the relevancy of the content when displayed to the browser and allows websites to be displayed to a more targeted audience. The benefits of LSI optimisation are three-fold:

  • Search Engines recognise LSI techniques and use this, alongside other specifications, to rank a website naturally.
  • Browsers that click through to your site receive relevant product and service information that will encourage the conversion through to a sale.
  • LSI moves the optimisation industry further away from the spam techniques that were previously employed to achieve successful natural list rankings. Spam techniques are now being regularly identified by Search Engines and websites utilising such unethical techniques are being penalised.

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